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Getting to know Campaigns: your customer CRM

Campaigns is Localyser's built-in customer CRM: one place that lists every customer who has interacted with your business, with their contact details, ratings, reviews, tickets, orders and feedback.

Instead of looking up a customer across reviews, customer care and feedback separately, you can open their profile and see their full history in one view. Customer records are created and updated automatically from your connected sources, such as feedback forms, reviews, customer care and your POS.

Where to find it

In the left navigation bar, click Campaigns (marked NEW, just below Customer Care), then click Customers.

The page shows the total number of customers under the Customers title, for example "598 customers".

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The Customers list

Each row is one customer. Click a column header to sort by it, or click a customer's name to open their profile.

Column

What it shows

Name

The customer's name. Click it to open their profile.

Email

The customer's email address, if known.

Mobile

The customer's mobile number, if known.

Avg Rating

The average of all ratings this customer has given you.

Review Count

How many reviews this customer has left.

Ticket Count

How many customer care tickets this customer has.

Order Count

How many orders this customer has placed, from your POS.

Last Activity

When this customer last interacted with you, for example their latest review.

Sources

Where this customer's data came from, such as Feedback Form, Google reviews, Customer Care or your POS.

Search, filter and export

Use the bar above the list to narrow it down. You can combine filters.

  • Search customers: type a customer's name or email.
  • Brand/Region/Location: show only customers linked to a specific brand, region or location, for example those who left a review for that location.
  • Source: show only customers who came from a specific source: Feedback Form, POS, Customer Care, Recovery Form URL or Chat.
  • Rating (Min – Max): show only customers within a rating range. For example, set Min to 1 and Max to 3 to find unhappy customers, or Min and Max to 5 for your biggest fans.

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Export to CSV

Click Export CSV in the top-right corner to download the customers you are currently viewing.

The export follows your filters. For example, if you have 500 customers and filter to one location that has 100, the file will contain only those 100 customers.

The customer profile

Click a customer's name to open their profile. The left panel shows their key details:

  • Email and Mobile
  • Data Sources: where their data came from, for example Feedback Form
  • First Appearance: the date they first appeared in Localyser
  • Average Rating
  • Average Transaction: their average order value, from your POS
  • Order Frequency: how many orders they place per year

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To go back to the full list, click Customers at the top left.

Edit a customer's details

  1. Click Edit contact at the bottom of the left panel.
  2. Update the First Name, Last Name, Email or Mobile.
  3. Click Save, or Cancel to discard your changes.

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The profile tabs

The right side of the profile has five tabs.

Overview

A quick summary of the customer, with four boxes: Avg Rating, Total Reviews, Total Orders and Total Tickets. Ratings from feedback forms are included here too.

Below the boxes, Recent Activity lists the customer's latest actions, such as a submitted feedback form or a reply to a ticket.

Reviews

All of the customer's reviews, from every connected source.

Column

What it shows

Date

When the review was posted

Source

Where it was posted

Rating

The star rating

Excerpt

The review text

Location

Which of your locations it was for

Status

The review's current status

Tickets

All of the customer's customer care tickets.

Column

What it shows

Ticket ID

The ticket's reference number

Date

When the ticket was created

Status

The ticket's current status

Priority

The ticket's priority

Assigned Agent

The team member handling it

Location

Which location it relates to

Transactions

All of the customer's orders, from your POS.

Column

What it shows

Date

When the order was placed

Location

Where it was placed

Source

Which system recorded it

Order Value

The order total

Feedback

All of the customer's responses through Localyser's feedback tool.

Column

What it shows

Date

When the feedback was submitted

Location

Which location it was for

Rating

The star rating

Excerpt

The feedback text

Source

Which feedback channel it came from

Opt-in

Whether the customer chose Opted in or Opted out on the feedback form

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Frequently asked questions

Is Campaigns included in my plan? Campaigns is part of the Premium package. To activate it for your account, contact our support team at support@localyser.com.

Do I need to add customers manually? No. Customers are added and updated automatically from your connected sources. You can edit a customer's name, email and mobile with Edit contact.

Why does a customer show no reviews, orders or tickets? The customer has no activity of that type yet, or it came from a source that isn't connected. For example, the Transactions tab only fills in when your POS is connected.

Does Export CSV download all my customers? It downloads only the customers in your current view. To export everyone, clear all filters first.

Need help? Contact our support team through the chat icon in the bottom-right corner of the platform.