--- title: Understanding the Insights Report -Premium description: Everything about Localyser reports --- [Skip to content](https://help.localyser.com/reporting/understanding-the-insights-report-premium#main-content) - [English](https://help.localyser.com/reporting/understanding-the-insights-report-premium) - [العربية](https://help.localyser.com/ar/reporting/understanding-the-insights-report-premium) English Show submenu for translations [Customer portal](https://help.localyser.com/portal?hsLang=en) Localyser Open main navigation Close main navigation - - [English](https://help.localyser.com/reporting/understanding-the-insights-report-premium) - [العربية](https://help.localyser.com/ar/reporting/understanding-the-insights-report-premium) English Show submenu for translations - [Customer portal](https://help.localyser.com/portal) - [Contact us](mailto:support@localyser.com) [Contact us](mailto:support@localyser.com) How can we help you? - There are no suggestions because the search field is empty. 1. 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[Reporting](https://help.localyser.com/reporting?hsLang=en) May 27, 2026 # Understanding the Insights Report -Premium ### Understanding the Insights Report -Premium This Report uses AI to analyze reviews and feedback, offering customizable filters and export options for deeper analysis and sharing. ### What it does - **Automatically categorizes feedback** into topics like Delivery, Food, Service, Atmosphere, and Price - **Identifies strengths and pain points** using sentiment analysis - **Offers filters and export options** to tailor and share your insights ### Key features ### 🧠 Automated categorization AI-powered keyword recognition groups reviews into meaningful topics—so you can quickly see what’s working and what needs attention. ### 🎯 Customizable filters Use filters like: - Date range - Brand - Location ### Report components ### 📊 Primary categories A spider web chart shows your performance in five key areas: - Delivery - Food - Service - Atmosphere - Price Each area shows the percentage of positive vs. negative reviews. [![](https://help.localyser.com/hubfs/Knowledge%20Base%20Import/6474c1bf55e69d3d2dce1cd2_Primary+Category.png)](https://downloads.intercomcdn.com/i/o/gfs35oiu/1454665357/4963eebeca6591d0c26fa733f898/6474c1bf55e69d3d2dce1cd2_Primary+Category.png?expires=1775829600&signature=4fa7ba46aca586a63d28019666e93270ca3694ea536e31892d77b25c73b23ea5&req=dSQiEs94mIJaXvMW1HO4zS98YpHiGzpaaUSBuBOge7P2CtMbY%2BRQ7XL5s7CS%0A%2B59dP0Cqhrhcd29vwPU%3D%0A) 1. 📈 Secondary categories Dive deeper into each primary area with an interactive bar chart. Click any bar to go directly to the related reviews. ### 📈 Secondary categories Dive deeper into each primary area with an interactive bar chart. Click any bar to go directly to the related reviews. [![](https://help.localyser.com/hubfs/Knowledge%20Base%20Import/6474c20455e69d3d2dce712f_2nd+category.png)](https://downloads.intercomcdn.com/i/o/gfs35oiu/1454666023/e3739cc679f0404438a7526c2c32/6474c20455e69d3d2dce712f_2nd+category.png?expires=1775829600&signature=40cdfc70b6046a38f993fbbe36ef52ad719e5134b8067dad23ee9ad3da598698&req=dSQiEs94m4FdWvMW1HO4zVfZcGDo5DPYyBGLIJnIP9wAvt8%2FnT26bT%2F8spu4%0AQx5LhK7W%2F2ZrVq%2FVA5M%3D%0A) 1. ☁️ Word clouds (positive & negative) See what customers mention most—menu items, services, or experiences—sorted by sentiment. Tip: You can enhance this by sharing your menu or keywords with us. ### ☁️ Word clouds (positive & negative) See what customers mention most—menu items, services, or experiences—sorted by sentiment. Tip: You can enhance this by sharing your menu or keywords with us. [![](https://help.localyser.com/hubfs/Knowledge%20Base%20Import/6474c2db3799e038e979f7ad_Itemmms.png)](https://downloads.intercomcdn.com/i/o/gfs35oiu/1454668033/cbd89aca89b858ac96d19c2d82f7/6474c2db3799e038e979f7ad_Itemmms.png?expires=1775829600&signature=2796bbc252c64b27b9137a241f1b968e12b0c4ffff06e8a9b49e9a3c59712d3e&req=dSQiEs94lYFcWvMW1HO4zVQ94JD%2Fd9tbZEFudEhy4l9Rfd12tBd86Yek5i7a%0ADbDM8v0m4LoedGyR9Q0%3D%0A) 1. 📉 Trend chart Track how each category changes over time to spot improvements or shifts in customer perception. ### 📉 Trend chart Track how each category changes over time to spot improvements or shifts in customer perception. [![](https://help.localyser.com/hubfs/Knowledge%20Base%20Import/6474c318447da69d7ff6d5be_Trend.png)](https://downloads.intercomcdn.com/i/o/gfs35oiu/1454668389/2f61dd6a7354a1a1fd1dbd5063cb/6474c318447da69d7ff6d5be_Trend.png?expires=1775829600&signature=2dd4285b52fad9cfb518f8b633f1968d901b1acf7813846440ae473654846963&req=dSQiEs94lYJXUPMW1HO4zRF67aDdGUEVzDd%2B2FNRcKxELqdvvlN2HiPzXYNZ%0AplYt7rkDTfyPsQqmwQM%3D%0A) This report gives you a clearer view of what your customers are saying—so you can make smarter decisions and continuously improve. - [Premium Features](https://help.localyser.com/premium-features?hsLang=en) - [Tips & Tricks](https://help.localyser.com/tips-tricks?hsLang=en) - [Localyser App](https://help.localyser.com/localyser-app?hsLang=en) - [Google Business Profile](https://help.localyser.com/google-business-profile?hsLang=en) - [Account Settings](https://help.localyser.com/account-settings?hsLang=en) - [Integration & Oauth](https://help.localyser.com/integration-oauth?hsLang=en) - [Reporting](https://help.localyser.com/reporting?hsLang=en) - [Reviews](https://help.localyser.com/reviews?hsLang=en) - [Widgets](https://help.localyser.com/widgets?hsLang=en) - [Dashboard](https://help.localyser.com/dashboard?hsLang=en) - [Social Media Messages and Comments](https://help.localyser.com/social-media-messages-and-comments?hsLang=en) - [Generating Reviews](https://help.localyser.com/generating-reviews?hsLang=en) - [Listing Management](https://help.localyser.com/listing-management?hsLang=en) - [Customer Care](https://help.localyser.com/customer-care?hsLang=en) # Localyser [mailto:support@localyser.com](mailto:support@localyser.com) Copyright © 2026, Localyser